Georgina Chapman’s Marchesa and JC Penney to launch prom and evening wear!
Georgina Chapman is the stunning wife of one of our favorite Hollywood Studio Execs, Harvey Weinstein. (We love interviewing him!)
Chapman has been a very successful designer for years, having dressed Hollywood A-List celebrities like Sandra Bullock, Rihanna, Kristen Stewart, Sarah Jessica Parker, and Demi Moore, just to name a few. She also designed Blake Lively’s wedding gown. You never know who will show up on the Red Carpet wearing her gowns!
We have always sought after and lusted after those gorgeous gowns! How smart of JC Penney to bring in Chapman’s talent to design prom and evening wear!
They will retail between $50 to $250.00 and emphasize prom-friendly looks.
“I have really enjoyed this challenge,” Chapman told WWD. “It’s amazing what Penney’s can achieve at a price point.”
The line will be released March 1, 2013 at JC Penney stores Nationwide.
Watch for the commercial airing during Sunday Academy Awards Show! Of course to help get the word out, since Harvey Weinstein has Silver Linings Playbook up for awards, among many other films!
THAT’S WHAT I CALL MASS MARKETING! (H&M and TARGET eat your hearts out!)